LIE FoundationWebsite development, Google Ads for nonprofit activation, content strategy.
The LIE Foundation needed a digital home that could carry its mission — and a paid-media engine to put that mission in front of the right people.
- $30K+
- Google Ads nonprofit credits activated
- 146K
- Paid impressions
- 6K
- Site visitors (2025)
Overview
Website Development, Google Ads for Nonprofit Activation, Content Strategy
Challenge
The LIE Foundation needed a website capable of telling its story, accepting donations, and showcasing sponsorships — paired with a paid-media activation that could drive sustained awareness without a traditional ad budget.
Approach & Strategy
- Built the Website — a content-first foundation with a streamlined donation page and a sponsorship gallery to surface partners and impact.
- Activated Google Ads for Nonprofits to convert the grant credits into branded search, awareness, and donation-intent campaigns.
- Content Strategy shaped around mission, donor journey, and the program areas the foundation needed to amplify.
Donation Page
A focused donation experience — clear value proposition, friction-free giving, and copy that connects the donor’s action to mission impact.
Sponsorship Gallery
Built a sponsorship gallery to surface partners and the program moments they helped create — social proof that the mission is already in motion.
Google Ads for Nonprofits
Activated and managed the foundation’s Google Ads nonprofit credits — running branded search alongside awareness and donation-intent campaigns to put the mission in front of the right audiences.
Results
- Raised and spent over $30K in Google Ads nonprofit credits, turning Google for Nonprofits grant dollars into measurable awareness and traffic.
- 146K paid impressions across the activated campaigns, broadening the foundation’s reach beyond its existing network.
- 6K site visitors in 2025, driven to the new website to learn about the mission, donate, and explore sponsorship.
Services engaged
Content Strategy
Mission-first messaging, donation flow copywriting, and sponsorship galleries built to convert intent into action.
Paid Media
Google Ads for Nonprofits activation — branded search, awareness, and donation-driving campaigns.
Search Engine Optimization
Website development and on-page SEO foundation to support organic and paid acquisition.
Results like these start with an audit.
We map your funnel, find where spend and attention leak, and build the system that closes the gap.