Free Marketing Tools
Calculators and tools to measure your marketing, quantify what’s leaking, and make smarter growth decisions — no signup required.
Every tool here answers one question and shows its working — the calculators give you the formula so you can reproduce the math in a spreadsheet, and the builders show the rules they are applying. Nothing is gated: no email, no account, no export wall.
Start with the metric that matches the decision in front of you. If you are judging a channel, the paid media calculators are the fastest read. If you are judging the business, start with CAC and LTV:CAC. If you suspect the leak is operational rather than financial, the speed-to-lead calculator usually finds it. And if the numbers themselves look wrong before you start, the leak is often tagging rather than performance — the UTM builder shows which GA4 channel your campaign links are actually reporting into.
Marketing Automation
Speed-to-Lead Revenue Calculator
See how much revenue slow lead response is costing you — and what faster, automated follow-up is worth.
Open tool →Automation Savings Calculator
Put a dollar figure on the manual, repetitive work automation could take off your team’s plate.
Open tool →Marketing Automation Readiness Scorecard
Answer 10 questions to score how ready your business is for marketing automation — and where the gaps are.
Open tool →
Paid Media
ROAS Calculator
Return on Ad Spend — how much revenue you earn for every dollar spent on ads. Includes a break-even ROAS mode.
Open tool →CPA Calculator
Cost Per Acquisition — how much it costs to acquire one paying customer.
Open tool →CPM Calculator
Cost Per Mille — the cost per 1,000 impressions on your ad campaign.
Open tool →CTR Calculator
Click-Through Rate — the percentage of users who click your ad after seeing it.
Open tool →CPC Calculator
Cost Per Click — how much you pay each time someone clicks your ad.
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Lead Generation
CAC Calculator
Customer Acquisition Cost — the fully-loaded sales & marketing cost to win one new customer.
Open tool →LTV:CAC Ratio Calculator
Compare lifetime value to acquisition cost to see if your unit economics can support scaling spend.
Open tool →Cost Per Lead Calculator
What you pay per lead — and, with your close rate, the true cost per acquired customer.
Open tool →Marketing ROI Calculator
Return on your total marketing investment — revenue generated for every dollar invested.
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Measurement & Analytics
A calculator gives you the number. We build the system that moves it.
Book a call and we'll audit the metric you just measured, then show you where the leverage actually is.