Marketing Tools
Free digital marketing tools and calculators to audit your site, measure your campaigns, quantify what’s leaking, and make better growth decisions — no signup required.
Every tool here answers one question and shows its working — the calculators give you the formula so you can reproduce the math in a spreadsheet, and the builders show the rules they are applying. Nothing is gated: no email, no account, no export wall.
Start with the metric that matches the decision in front of you. If you are judging a channel, the paid media calculators are the fastest read — and POAS tells you whether that return survives product costs. If you are planning a campaign rather than judging one, the reach and frequency calculator sizes how many people a plan reaches and how often. If you are judging the business, start with CAC and LTV:CAC. If you suspect the leak is operational rather than financial, the speed-to-lead calculator usually finds it. And if the numbers themselves look wrong before you start, the leak is often tagging rather than performance — the UTM builder shows which GA4 channel your campaign links are actually reporting into.
Search Engine Optimization
All SEO Tools →Technical SEO Audit
Enter a URL and get a graded technical audit — field Core Web Vitals, crawlability, indexability, AI-crawler readiness — plus a prioritised fix plan.
Open tool →On-Page SEO Checker
Enter a URL and a target keyword for a scored check of the title, meta description, heading outline and keyword placement, plus rewrites and an intent read.
Open tool →Topic Cluster Builder
Enter a seed keyword and get a pillar-and-cluster matrix of related topics with intent, funnel stage and content type, grounded on live search suggestions where available.
Open tool →Backlink Strategy Matrix
Enter a domain and up to three competitors for a matrix of the link sources a site like yours should be earning from, with tactics, angles and example domains checked against DNS.
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Paid Media
All Paid Media Calculators →ROAS Calculator
Return on Ad Spend — how much revenue you earn for every dollar spent on ads. Includes a break-even ROAS mode.
Open tool →POAS Calculator
Profit on ad spend — the gross profit each ad dollar returns after cost of goods, with the break-even line and the ROAS it implies.
Open tool →CPA Calculator
Cost Per Acquisition — how much it costs to acquire one paying customer.
Open tool →CPM Calculator
Cost Per Mille — the cost per 1,000 impressions on your ad campaign.
Open tool →Reach & Frequency Calculator
Solve for frequency, reach or impressions from the other two — how often each person saw the ad, and how many people a plan really reaches.
Open tool →Retargeting Calculator
Turn monthly site traffic into a retargeting plan — audience you can reach, impressions at your chosen frequency, the budget it takes and what it could return.
Open tool →CTR Calculator
Click-Through Rate — the percentage of users who click your ad after seeing it.
Open tool →CPC Calculator
Cost Per Click — how much you pay each time someone clicks your ad.
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Lead Generation
All Lead Generation Calculators →CAC Calculator
Customer Acquisition Cost — the fully-loaded sales & marketing cost to win one new customer.
Open tool →LTV:CAC Ratio Calculator
Compare lifetime value to acquisition cost to see if your unit economics can support scaling spend.
Open tool →Cost Per Lead Calculator
What you pay per lead — and, with your close rate, the true cost per acquired customer.
Open tool →Marketing ROI Calculator
Return on your total marketing investment — revenue generated for every dollar invested.
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Marketing Automation
All Marketing Automation Calculators →Speed-to-Lead Revenue Calculator
See how much revenue slow lead response is costing you — and what faster, automated follow-up is worth.
Open tool →Automation Savings Calculator
Put a dollar figure on the manual, repetitive work automation could take off your team’s plate.
Open tool →Marketing Automation Readiness Scorecard
Answer 10 questions to score how ready your business is for marketing automation — and where the gaps are.
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Frequently asked questions
Which marketing tool should I use?
The one that matches the decision. To judge a paid channel, start with ROAS and then POAS, which accounts for product costs. To judge the business, use CAC and LTV:CAC. To plan a campaign, size it with the CPM and reach and frequency calculators. To find an operational leak, run the speed-to-lead calculator. To check a site, start with the technical SEO audit.
Are these marketing tools free?
Yes. Every calculator and tool here is free to use, with no signup, email gate or export wall. The SEO checks run live against the URL you enter and return a full report on the page.
Can I use the formulas in my own spreadsheet?
Yes — that is why every calculator shows its formula. Each page also walks through the calculation step by step, with a worked example you can check your spreadsheet against.
How accurate are the benchmarks?
They are ranges, not targets. Benchmarks move with industry, audience and season, and your own last-quarter numbers are almost always a better comparison. Each table notes what its ranges are based on, and each page shows when it was last reviewed.
A calculator gives you the number. We build the system that moves it.
Book a call and we'll audit the metric you just measured, then show you where the leverage actually is.