Anytime CapitalMarketing automations, paid search lead generation, paid social brand awareness.
Anytime Capital faced the need for consistent marketing across organic and paid channels while operating in a highly competitive FinTech niche — with fragmented SOPs and siloed analytics holding back growth.
- 1.5M+
- Paid impressions
- +71%
- Unique visitors (2025 vs 2024)
- +35%
- Gross revenue (2025 vs 2024, $25M)
- -12%
- Service deliverability time
Overview
Marketing Automations, Paid Search Lead Generation, Paid Social Brand Awareness
Challenge
Anytime Capital faced the need for consistent marketing across organic and paid channels while operating in a highly competitive fintech niche. Their risk operations and compliance processes required turnkey solutions to support growth, but fragmented SOPs made execution inefficient. The company also needed stronger integration between analytics, lead generation, and service delivery, to align their in-store and online business.
In 2024, identity verification, payment processing and the website ran as three separate systems. Every purchase meant manual steps between them — and no single record of what had been sold.
Approach & Strategy
- Built Marketing Automations in n8n and Zapier to scale internal operations — post-purchase payments, KYC and service delivery — and remove the bottlenecks preventing growth.
- Mixed Product SEO with Whitelabeling to create 10x convert pages tuned to transactional intent, then used paid search and paid social as a coordinated launch plan.
- Built a Product Rollout — original creative plus issuance of the first batch of cards — to advertise the offer and put it in customers’ hands.
- Ran Localized Performance Max to drive in-store traffic to the branch, producing historic in-branch sales numbers.
- Ran Targeted Paid Social aimed at high-intent retail crypto traders and affinity audiences.
- Migrated the Website off Wix to a Next.js build in a GitHub repository, deployed on Vercel, with native tools and sub-integrations layered on top. The lighter framework let the team rebuild and scale quickly — and made the automation work below possible.
Analytics & Tracking
Connected Google Analytics 4, Tag Manager, and Meta Pixel across the site, creating a complete measurement framework for lead attribution and customer behavior.
Marketing Automation
Designed in-store and online workflows to streamline KYC, payment processing, and service delivery, cutting manual steps and improving turnaround. The core of it is the post-purchase pipeline: once the site was on Next.js, every payment could flow through one path.
- 01
The customer pays
Through whichever processor handles that product — the business runs several.
- 02
A Zapier trigger catches the webhook
Zapier’s native triggers receive the processor’s payload without custom endpoint code.
- 03
n8n does the work
It validates the payload and writes the transaction to a database built for this pipeline.
- 04
The receipt goes out
The customer gets a payment confirmation without anyone on the team touching it.
Purchase Data to Meta Customer Audiences
With every purchase landing in one database, the same records could be sent to Meta Ads as customer audiences — so campaigns can look for people like existing buyers and stop paying to reach people who already bought. It fell out of the payment pipeline almost for free.
This is audience data, not attribution. None of the payment processors pass a click ID or campaign, so revenue is reported alongside spend rather than credited to individual ads.
The Stack
Four payment processors, two automation platforms and one ad platform, connected through a Next.js site versioned in GitHub and deployed on Vercel.
- Stripe
- Whop
- Fanbasis
- Paybis
- n8n
- Zapier
- Meta
- Next.js
- Vercel
- GitHub
Product SEO & Whitelabeling
Mixed Product SEO with whitelabeled experiences to ship 10x convert pages tuned to transactional intent — pages designed to close the gap between search demand and a completed action. Coordinated paid search and paid social as the launch plan to seed traffic and validate conversion behavior from day one.
Paid Social Advertising
Targeted localized audiences with brand awareness and lead generation ads on Facebook/Instagram to drive both in-store visits and online conversions.
Localized Performance Max
Ran Performance Max campaigns aimed at driving in-store traffic to the Atlanta branch. The lift in branch foot traffic produced historic in-branch sales numbers — a direct contributor to the $25M gross revenue achieved in 2025.
Product rollout
Original creative and the first batch of issued cards — built to advertise the offer, not just photograph a product. Raw captures on the left, edited finals on the right.
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Results
- Generated 1.5M+ paid impressions, boosting visibility and positioning the brand as Atlanta’s go-to crypto exchange.
- +71% increase in unique visitors in 2025 vs 2024, driven by re-launched paid campaigns and migration improvements.
- Increased gross company revenue by +35% (2025 vs 2024) to $25M, directly supported by improved acquisition and lead handling.
- Reduced service deliverability time by 12% post-purchase through automation, improving customer experience and retention.
Growth systems engaged
Marketing Automation
n8n and Zapier workflows for KYC, post-purchase payments and service delivery, plus customer-audience sync to Meta.
Lead Generation
Paid search lead generation and product pages tuned to transactional intent, launched with paid search and paid social.
Brand Awareness
Localized Performance Max for branch foot traffic and paid social aimed at retail crypto traders.
Results like these start with an audit.
We map your funnel, find where spend and attention leak, and build the system that closes the gap.