Marketing automations, paid search lead generation, paid social brand awareness.

Overview

Marketing Automations, Paid Search Lead Generation, Paid Social Brand Awareness

Challenge

Anytime Capital faced the need for consistent marketing across organic and paid channels while operating in a highly competitive fintech niche. Their risk operations and compliance processes required turnkey solutions to support growth, but fragmented SOPs made execution inefficient. The company also needed stronger integration between analytics, lead generation, and service delivery, to align their in-store and online business.

Approach & Strategy

• Built Marketing Automations to scale internal operations and remove bottlenecks preventing growth.
• Ran Targeted Paid Media aimed at high-intent retail crypto traders and affinity audiences.
• Website Migration from a linear to a scalable stack built on Anytime Capital servers.

Analytics & Tracking

Connected Google Analytics 4, Tag Manager, and Meta Pixel to the Wix website, creating a complete measurement framework for lead attribution and customer behavior.

Marketing Automation

Designed in-store and online workflows to streamline KYC, payment processing, and service delivery, cutting manual steps and improving turnaround.

Paid Social Advertising

Targeted localized audiences with brand awareness and lead generation ads on Facebook/Instagram to drive both in-store visits and online conversions.

Results

• Generated 1.5M+ paid impressions, boosting visibility and positioning the brand as Atlanta’s go-to crypto exchange.
• +71% increase in unique visitors YTD vs 2024, driven by re-launched paid campaigns and migration improvements.
• Increased gross company revenue by +35% YoY to $25M, directly supported by improved acquisition and lead handling.
• Reduced service deliverability time by 12% post-purchase through automation, improving customer experience and retention.