Marketing Analytics & Measurement
Content, search and paid media are only as good as the numbers they are judged by. We track conversions in a way that survives browser signal loss, attribute them across the whole journey, and report them to the teams who act on them.
Every platform claims the same conversion
Meta, Google and TikTok each report their own results, browser tracking misses more every year, and last-click analytics hands the credit to whoever touched the buyer last. Budget follows whichever number is loudest — not the channel that actually did the work.
What measurement covers
Conversion tracking
GA4 and Tag Manager, platform pixels paired with server-side Conversions APIs, and SKAdNetwork for iOS apps — so every platform sees the conversions it drives.
Conversion Tracking services →Attribution modeling
A multi-touch model that maps the whole journey across paid, organic and product channels and gives each one credited weight — not just the last click.
Attribution Modeling services →Reporting
Weekly cross-channel insights for the people who act on them — paid media, content and product — read against revenue, not platform-reported results.
Content revenue attribution
Estimated revenue attributed to individual articles and pages, so the content team prioritizes by what earns, not just what gets read.
Define, track, attribute, report
Attribution is only as good as the tracking under it, so the order matters.
- 01
Define what counts
The conversions that matter to the business — leads, purchases, subscriptions — named once and used everywhere, so every platform and report counts the same thing.
- 02
Track it server-side
Browser pixels backed by server-side Conversions APIs, with GA4 and Tag Manager as the shared layer, so ad blockers and privacy settings stop costing you data.
- 03
Attribute across the journey
A multi-touch model that credits the first touch, the conversion touch and what happened between — across paid, organic and product.
- 04
Report on a cadence
Weekly insights delivered to the teams that spend the budget and make the content, so decisions move with the data instead of waiting for a quarterly review.
Measurement built at scale
$60–$75
Pro Football Focus
Meta cost per purchase, down from $125–$140, after Conversions APIs were implemented across Meta, TikTok, X and Snapchat to recover signal lost to iOS 14.5. A U-shaped multi-touch attribution model followed, mapping journeys across paid, organic and product.
Anytime Capital
GA4, Tag Manager and the Meta Pixel connected into one measurement framework for lead attribution and customer behavior across in-store and online channels.
Read the case study →Frequently asked questions
What do marketing analytics services include?
Defining the conversions that matter, setting up GA4, Tag Manager and platform pixels, adding server-side Conversions APIs, building a multi-touch attribution model, and a regular reporting cadence that reads every channel against revenue.
Why do ad platforms and analytics disagree on results?
Each platform counts the conversions it can see and claims credit for them, and since iOS 14.5 browser tracking sees fewer of them. Server-side tracking recovers much of the lost signal; an attribution model decides how credit is shared between channels.
Do we need attribution if we only run one or two channels?
Usually not a full multi-touch model — clean conversion tracking matters more at that stage. Attribution earns its cost once several channels, organic and paid, are touching the same buyers before they convert.
How does measurement connect to your other services?
It is what the other three are judged by. Content is prioritized by the revenue it is credited with, SEO by the queries and conversions it earns, and paid media by cost per result against agreed targets.
Related services
Content Strategy
The planning, execution, and measurement of content marketing to achieve specific business goals.
Search Engine Optimization
Continuously optimizing webpages to improve visibility, page experience, and rankings in search engines.
Paid Media
Strategic, objective-based advertising aimed at targeted audiences on selected platforms.
Free tools to get started
ROAS Calculator
Return on Ad Spend — how much revenue you earn for every dollar spent on ads. Includes a break-even ROAS mode.
Open tool →Marketing ROI Calculator
Return on your total marketing investment — revenue generated for every dollar invested.
Open tool →UTM Builder
Build, batch, and audit UTM links — and see the GA4 channel group each one lands in before you ship it.
Open tool →
Know which channel actually earned the sale.
Book a call and we’ll look at what your platforms report, what your analytics says, and where the two disagree — and what it would take to trust the numbers.