Paid Media Services
Strategic, objective-based digital advertising aimed at targeted audiences on the platforms that move your business forward.
Paid media encompasses various forms of advertising and promotional efforts in which businesses invest financial resources to reach a specific audience and achieve marketing objectives. It includes paid search advertising (PPC), display, social media, influencer marketing, and paid partnerships.
The effectiveness of paid media lies in its ability to strategically reach and engage the desired audience, amplify brand messages, and complement organic marketing efforts. We specialize in paid media on select platforms.
Where we run paid media
Objective-driven campaigns built for each platform’s strengths.
Google Ads
Search, Performance Max, Display, VideoCreate and display ads across Google properties — search engine result pages, websites, and mobile apps. Operating on a PPC model, advertisers bid on keywords relevant to their business to display ads to users searching for related terms, reaching wide audiences with comprehensive analytics.
Google Ads management →Meta
Social Display, VideoCreate and display ads across Facebook, Instagram, Messenger, and the Audience Network. A wide range of targeting options lets you reach specific audiences by demographics, interests, and behaviors, using image, video, carousel, and lead generation ad formats to drive awareness, traffic, and conversions.
Meta Ads management →Snapchat
Social Display, VideoSnapchat Ads focus on visual content and storytelling. With Snap Ads, Filters, Lenses, and Collection Ads, businesses can creatively showcase products or services to a large, engaged user base with targeting based on demographics, interests, and behaviors.
Snapchat Ads management →TikTok
Social Display, VideoTikTok Ads bring brands into short-form video. In-feed ads, branded hashtags, branded effects, and more help businesses engage with the TikTok community and promote their products or services to a highly engaged audience.
TikTok Ads management →
Related services
Content Strategy
The planning, execution, and measurement of content marketing to achieve specific business goals.
Search Engine Optimization
Continuously optimizing webpages to improve visibility, page experience, and rankings in search engines.
Measurement
Conversion tracking, attribution and reporting that tie content, search and paid media to revenue.
Free tools to get started
ROAS Calculator
Return on Ad Spend — how much revenue you earn for every dollar spent on ads. Includes a break-even ROAS mode.
Open tool →POAS Calculator
Profit on ad spend — the gross profit each ad dollar returns after cost of goods, with the break-even line and the ROAS it implies.
Open tool →CPA Calculator
Cost Per Acquisition — how much it costs to acquire one paying customer.
Open tool →CPM Calculator
Cost Per Mille — the cost per 1,000 impressions on your ad campaign.
Open tool →Reach & Frequency Calculator
Solve for frequency, reach or impressions from the other two — how often each person saw the ad, and how many people a plan really reaches.
Open tool →Retargeting Calculator
Turn monthly site traffic into a retargeting plan — audience you can reach, impressions at your chosen frequency, the budget it takes and what it could return.
Open tool →CTR Calculator
Click-Through Rate — the percentage of users who click your ad after seeing it.
Open tool →CPC Calculator
Cost Per Click — how much you pay each time someone clicks your ad.
Open tool →Speed-to-Lead Revenue Calculator
See how much revenue slow lead response is costing you — and what faster, automated follow-up is worth.
Open tool →
Put your ad budget where the return is.
Book a call and we’ll review your accounts, your tracking and the metrics you judge them by — and show you which platform deserves the next dollar.