Marketing Automation Calculators
Free calculators that put a number on manual marketing work — the revenue slow lead follow-up loses, what repetitive work costs your team each year, and a ten-question score of how ready your business is to automate it.
Speed-to-Lead Revenue Calculator
See how much revenue slow lead response is costing you — and what faster, automated follow-up is worth.
Open tool →Automation Savings Calculator
Put a dollar figure on the manual, repetitive work automation could take off your team’s plate.
Open tool →Marketing Automation Readiness Scorecard
Answer 10 questions to score how ready your business is for marketing automation — and where the gaps are.
Open tool →
Cost, savings, then readiness
Size the problem before choosing software. The first two tools say what manual work costs; the third says what to fix before automating it.
Find the leak
Start with speed to lead. Leads that wait hours for a reply convert far less often than leads answered in minutes, and the calculator puts a revenue figure on the gap.
Price the manual work
Add up the repetitive tasks — copying leads between tools, building reports, sending follow-ups — and the calculator turns the hours into an annual cost and what automation would save.
Check you are ready
Automation scales whatever process it is given, including a broken one. The scorecard shows which gaps — a CRM, clean data, defined lead stages, documented processes — to close first.
When the number is worth automating
The calculators size the problem. The Marketing Automation system writes down the process, chooses between native automations and an integrated stack, and builds it.
Marketing Automation system
Turn manual marketing work into systems that run on their own.
Marketing automation agency
Automation that connects your tools, data and campaigns into one measurable system.
n8n
Self-hostable workflow automation for the flows that outgrow no-code limits — payments, KYC, lead routing.
Zapier
Native app triggers and webhooks that hand events to heavier workflows without custom code.
Not sure which one your number points to?
Frequently asked questions
How fast should you respond to a new lead?
Within minutes wherever you can. The chance of reaching and qualifying a lead falls steeply as the first reply slips from minutes to hours, which is why an instant automated first response is usually the first automation worth building.
Read Speed-to-Lead: Why 5 Minutes Wins →How do I calculate marketing automation ROI?
Value the hours automation removes at what those hours cost, add the revenue from faster and more consistent follow-up, and compare the total with the cost of the software and the build.
Calculate your savings →Is my business ready for marketing automation?
Usually, if every lead lives in a CRM, the data is clean, lead stages are defined and the core processes are written down. Automating an undocumented process only makes the inconsistency faster. The readiness scorecard checks these in ten questions.
Take the readiness scorecard →What should I automate first?
The work that is repeated most and costs the most when it is late — usually lead capture, routing and the first reply, because those touch revenue directly. Reporting is next: the numbers you pull by hand every week.
See the Marketing Automation system →Do we need new software to automate?
Often not. Many of the tools you already pay for — your CRM, email platform and ad accounts — have native automations that cover the first steps. A workflow tool earns its place when work has to move between systems.
Read Choosing a Martech Stack Without Overbuying →
Further reading
Speed-to-Lead: Why 5 Minutes Wins
Speed-to-lead is the discipline of winning the countdown that starts the moment a prospect raises their hand. For service businesses, it is often the highest-leverage number in the funnel — and the one most teams never actually measure.
The True Cost of Manual Marketing Work
Manual marketing work is never free — it's a recurring tax paid in labor, errors, latency, and a ceiling on growth. Here's how to price all four and calculate marketing automation ROI accurately.
Choosing a Martech Stack Without Overbuying
Most companies don't have a martech problem — they have a utilization problem wearing a martech costume. A practical framework for building a stack sized to your team, not your FOMO: the Power-to-Weight model, a four-gate Right-Size Filter, and a Stack Debt audit to stop overbuying.
Give your team its hours back.
Book a call and we’ll map one process you run by hand today — and what it would take to automate it.