Free SEO Tools
Free SEO tools that run live against the URL or keyword you enter, with no signup. Each checks a different layer: whether search engines can crawl and index the site, whether a page says the right thing for its keyword, which topics should surround it, and where links to it should come from.
Technical SEO Audit
Enter a URL and get a graded technical audit — field Core Web Vitals, crawlability, indexability, AI-crawler readiness — plus a prioritised fix plan.
Open tool →On-Page SEO Checker
Enter a URL and a target keyword for a scored check of the title, meta description, heading outline and keyword placement, plus rewrites and an intent read.
Open tool →Topic Cluster Builder
Enter a seed keyword and get a pillar-and-cluster matrix of related topics with intent, funnel stage and content type, grounded on live search suggestions where available.
Open tool →Backlink Strategy Matrix
Enter a domain and up to three competitors for a matrix of the link sources a site like yours should be earning from, with tactics, angles and example domains checked against DNS.
Open tool →
Use them in this order
Each layer depends on the one before it. Content cannot rank on a page that is not indexed, and links do less for a page that does not match its query.
Make the site crawlable and indexable
Start with the technical audit. It grades field Core Web Vitals, crawlability, indexability and AI-crawler access, then ranks the fixes — so nothing later is built on a page search engines cannot reach.
Match each page to its keyword
Check the title, meta description, heading outline and keyword placement against the query the page should rank for, with suggested rewrites and a read on search intent.
Plan the topics around it
Turn a seed keyword into a pillar and its supporting pages, each labelled with intent, funnel stage and content type — the plan that keeps your own pages from competing for one search.
Earn links to the pages that matter
Map the link sources a site like yours should be earning from, alongside up to three competitors, with the tactic and angle for each.
When the fix list is longer than your team
The tools show what is wrong. Our SEO service fixes it — technical, on-page, off-page and local — and reports on the queries and conversions it earns.
SEO services
Continuously optimizing webpages to improve visibility, page experience, and rankings in search engines.
On-Page SEO
One page per search intent, titles and headings that match it, and internal links that connect the cluster.
Off-Page SEO
A list of credible authorities, and content and tools worth citing — earning mentions and links without buying them.
Technical SEO
Crawlability, indexation, Core Web Vitals, structured data and AI-crawler access.
Local SEO
Google Business Profile, NAP consistency, local citations and on-site local depth.
Content Audit
An asset library of everything you have published, benchmarked against search, social and share-of-voice data.
Not sure which one your number points to?
Frequently asked questions
Are these SEO tools really free?
Yes. All of them run without a signup, an email or a trial, and the full report is shown on the page. Nothing is held back behind an upgrade.
Run the technical SEO audit →What is the difference between a technical SEO audit and an on-page SEO check?
A technical audit checks the site: whether pages load quickly for real visitors, can be crawled and are allowed into the index. An on-page check looks at one page against one keyword — its title, meta description, headings and where the keyword appears. Fix technical problems first; on-page work does nothing for a page that is not indexed.
Check a page against its keyword →Do these tools check whether my site is ready for AI search?
The technical audit does. Alongside the checks Google needs, it reads your robots.txt for AI crawlers such as GPTBot, ClaudeBot, PerplexityBot and Google-Extended, and looks for an llms.txt file.
Check your AI-crawler access →What is a topic cluster?
A pillar page covering a broad topic, surrounded by supporting pages that each answer one narrower question and link back to it. Planned this way, every page targets its own search, so your pages support each other instead of competing for the same query.
Build a topic cluster →How many backlinks do I need to rank?
There is no fixed number. What counts is links from relevant, trusted sites, compared with what the pages already ranking for your query have earned. A plan for where those links should come from does more than a target count.
See off-page SEO services →Can free SEO tools replace an SEO agency?
For a small site with someone to make the fixes, often yes for a while. The tools find problems; they do not fix them, weigh them against your business or track what the fixes earn. That is the point where an SEO service pays for itself.
See SEO services →
Further reading
SEO 101: A Beginner’s Working Guide
SEO is the process of understanding what people are looking for and creating the right content or tools to meet that need.
Consolidate for Clarity: Fix Content Cannibalization to Win AI Traffic
Content cannibalization isn't a duplicate-content problem — it's a clarity problem, and clarity is what both search engines and LLMs now reward. This pillar covers how to diagnose cannibalized clusters, the Merge / Differentiate / Sunset triage for deciding what to do with each, a link-equity-preserving 301 strategy, and entity optimization for LLM citations.
Mobile-First Indexing: What You Need to Know
Mobile-first indexing is not a mobile problem — it is an information-parity problem that happens to be scored on a phone. This pillar covers how the mobile index actually works, the Parity Stack (a five-layer audit model that tells you what to fix first), where parity breaks in real builds, and the technical checklist and audit cadence that keep it from regressing every sprint.
A report tells you what to fix. We fix it.
Book a call and we’ll go through your audit results with you, decide what is worth fixing first, and show you what the rest would take.