Paid Media Calculators
Free advertising calculators for planning a paid campaign and judging it once it runs — what reach costs, how often people see the ad, what each click and customer costs, and whether the spend returns a profit. Every one shows its formula, so you can check the math in your own spreadsheet.
ROAS Calculator
Return on Ad Spend — how much revenue you earn for every dollar spent on ads. Includes a break-even ROAS mode.
Open tool →POAS Calculator
Profit on ad spend — the gross profit each ad dollar returns after cost of goods, with the break-even line and the ROAS it implies.
Open tool →CPA Calculator
Cost Per Acquisition — how much it costs to acquire one paying customer.
Open tool →CPM Calculator
Cost Per Mille — the cost per 1,000 impressions on your ad campaign.
Open tool →Reach & Frequency Calculator
Solve for frequency, reach or impressions from the other two — how often each person saw the ad, and how many people a plan really reaches.
Open tool →Retargeting Calculator
Turn monthly site traffic into a retargeting plan — audience you can reach, impressions at your chosen frequency, the budget it takes and what it could return.
Open tool →CTR Calculator
Click-Through Rate — the percentage of users who click your ad after seeing it.
Open tool →CPC Calculator
Cost Per Click — how much you pay each time someone clicks your ad.
Open tool →
Plan it, read it, then decide whether it pays
The order matters: a profit number means little until you know whether the plan reached enough people and the creative earned their attention.
Size the plan
Before launch, work out what a budget buys at a given CPM and how many people it reaches, how often. A plan that reaches too few people too many times spends its budget before the first click.
Read the creative and the traffic
Once it runs, CTR shows whether the ad earns attention and CPC shows what that attention costs. A low CTR points at the creative; a high CPC alongside a healthy CTR usually points at the auction or the targeting.
Judge the outcome
CPA is what each customer costs, ROAS is the revenue each ad dollar returns, and POAS is the profit after product costs. A campaign can show a healthy ROAS and still lose money, which is why POAS comes last.
Bring visitors back
Size the retargeting audience your traffic builds, the budget to reach it at a sensible frequency, and what it could return.
When the numbers say the campaign is the problem
The calculators show which number is off. Our paid media service moves it — account structure, creative testing and tracking across Google, Meta, TikTok and Snapchat.
Paid media services
Strategic, objective-based advertising aimed at targeted audiences on selected platforms.
Google Ads
Search and Performance Max built on local assets, competitive research and tested cycles.
Meta Ads
Facebook and Instagram ads run as a test-and-scale pipeline from ABO to CBO.
TikTok Ads
Interest targeting for reach, then segmented retargeting of warm audiences and customer lists, measured server-side.
Snapchat Ads
Snap Ads and creator content for reach, then segmented retargeting and customer lists, measured with the Conversions API.
Creative Testing
Angles, hooks and formats tested one variable at a time, with organic signal first and winners graduated to scale.
Conversion Tracking
Pixels, Tag Manager and server-side Conversions APIs set up so every platform sees the conversions it drives.
Not sure which one your number points to?
Frequently asked questions
What is a good ROAS?
One above your break-even point, which depends on your margin. Break-even ROAS is 1 divided by your gross margin: at a 40% margin, every ad dollar has to bring back $2.50 in revenue before the campaign makes any profit.
Find your break-even ROAS →What is the difference between ROAS and POAS?
ROAS divides revenue by ad spend. POAS divides gross profit — revenue minus the cost of the goods sold — by ad spend, so a POAS above 1 means the ads paid for themselves after product costs. Two campaigns with the same ROAS can earn very different profit if their products carry different margins.
Calculate your POAS →How do I calculate CPM?
Divide the cost by the number of impressions and multiply by 1,000. $500 for 200,000 impressions is a $2.50 CPM. Run it the other way to see how many impressions a budget will buy.
Calculate CPM →How often should people see my ad?
Often enough to be remembered, not so often that response falls away. Watch frequency alongside click-through rate: when frequency climbs and CTR drops, the audience has seen the creative enough and it is time to refresh it.
Plan reach and frequency →What is a good click-through rate?
It depends on the platform, format and placement — search ads typically earn far higher click-through rates than social or display ads. Your own account history is the most useful comparison; the CTR calculator lists typical ranges by placement.
Calculate your CTR →Why do my ad platform results not match my analytics?
Every platform reports the conversions it can see and takes the credit for them, while browsers hide more of those conversions each year. Server-side conversion tracking closes much of the gap, and an attribution model settles which channel gets the credit.
See conversion tracking services →
Further reading
Paid Media 101: A Starter’s Guide to Advertising Success
Paid media refers to advertising efforts where you pay to promote your brand or content to a targeted audience. In this comprehensive guide, we’ll cover everything you need to know about paid media – from what it is and why it’s important, to the various channels available, how to craft an effective strategy, ways to target the right audience, and how to measure success.
Diversify or Die: A Cross-Platform Paid Media Strategy Beyond Google and Meta
Depending on Google and Meta isn't a paid media strategy — it's a supplier relationship where you hold no leverage. This pillar reframes paid media as an interconnected growth ecosystem, introducing the Direct Response Death Loop and the Refinity Intent Amplification Framework™ for building a diversified, compounding acquisition system.
Pixel vs Conversion API Tracking: A Guide to Enhanced Measurement in 2027
Browser Pixels drop conversions that server-side CAPI can recover. See how each works, how to deduplicate events, and how to audit your setup.
Know which number to move, and how.
Book a call and we’ll read your account’s CPM, CTR, CPA and ROAS together — and show you which one is costing you the most.